Intermediate Level 2 Apprenticeship
Marketing director Opportunities
Marketing director
Marketing directors plan ways to promote products or brands and increase their company's share of the market.
Salary
£55,000 Starter - £100,000 Experienced
Typical hours
37 to 39 a week (between 8am and 6pm)
What it takes
Skills and knowledge
You'll need:
- the ability to sell products and services
- excellent verbal communication skills
- the ability to use your initiative
- leadership skills
- customer service skills
- business management skills
- maths knowledge
- to be thorough and pay attention to detail
- to be able to use a computer and the main software packages confidently
How to become Marketing director
You can get into this job through
University
Many marketing directors start by completing a degree like:
- marketing
- communications
- advertising
- business and management
- psychology
You'll usually need 5 GCSEs at grades 9 to 4 (A* to C), or equivalent, including English, and 3 A-Levels.
Apprenticeship
You may be able to begin your career by completing a marketing manager degree apprenticeship before moving on to become a director. You'll usually need 4 or 5 GCSEs at grades 9 to 4 (A* to C) and A-Levels, or equivalent.Work
You can become a director if you have several years' experience in senior management with a marketing company or department, handling major accounts and dealing with marketing strategies and campaigns.Other Routes
You could do a professional qualification through The Chartered Institute of Marketing, the Chartered Institute of Public Relations and the Institute of Data and Marketing, which may help you to move into a director's role. You'll need a lot of experience in marketing or a related job like sales management to do this.You could also complete a business qualification through the Institute of Leadership and Management or at your local college. This may not be essential though could help when looking for jobs. An excellent understanding of social media will be vital for most jobs.
What you’ll do
Day-to-day tasks
In your day-to-day duties you may:
- plan the long-term development of your company and brand
- oversee brand marketing campaigns
- work closely with the sales and creative teams
- manage relationships with corporate partners
- assess market trends and keep campaigns up to date
- review your company's financial forecasts and set targets
- attend meetings, conferences and marketing events
- manage budgets
Working environment
You could work at a client's business or in an office. You may need to wear smart business dress.Similar occupations
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